Published on May 11, 2024, 4:08 am
The beauty and wellness industry is witnessing a shift in consumer behavior, especially among the younger demographic aged 12 to 27. This generation of spa-goers is more informed and discerning than ever before, making traditional marketing approaches less effective in attracting them to spas. Fortunately, Gen Z individuals are receptive to genuine and innovative methods of engagement, presenting an opportunity for businesses to explore novel ways of reaching out to them.