Published on June 1, 2024, 1:33 am
Beyoncé’s eagerly awaited haircare range, Cécred, has officially debuted exclusively on Cécred.com. The initial selection, called the Foundation Collection, features eight products tailored to cleanse, condition, nourish, and repair a variety of hair textures from straight to coily. Whether your hair is virgin, color-treated, chemically processed, or heat-styled, this collection caters to all.
The Foundation Collection boasts a lineup of eight key products:
1. Clarifying Shampoo & Scalp Scrub: This formulation combines exfoliants with fermented purple willow bark and tea tree oil to effectively eliminate build-up and residue from both hair and scalp.
2. Hydrating Shampoo: Infused with hyaluronic acid, this shampoo deeply hydrates hair, leaving it visibly nourished and strong.
3. Moisturizing Deep Conditioner: Enriched with an African oil blend and shea butter, this conditioner moisturizes, softens, and enhances manageability.
4. Reconstructing Treatment Mask: Featuring the innovative Bioactive Keratin Ferment technology by the brand to reduce damage visibly in just one use.
5. Fermented Rice & Rose Protein Ritual: A fortifying hair rinse created from fermented rice & rose powder for strengthening strands instantly.
6. Moisture Sealing Lotion: A versatile leave-in product that seals moisture while providing a light hold for styling.
7. Nourishing Hair Oil: A silicone-free blend comprising 13 oils and plant-based extracts to retain moisture and impart a soft shine.
8. Ritual Shaking Vessel: Elevate your haircare routine with this vessel designed for combining Fermented Rice & Rose Powder with water to create a fortifying hair rinse treatment.
The launch of Cécred also brought about the introduction of the Cécred x BeyGOOD grant program in collaboration with BeyGOOD foundation by Knowles-Carter family. The initiative aims to support talent development, professionalism promotion, and entrepreneurial endeavors in the hairstyling industry by awarding an annual $500,000 USD for cosmetology school scholarships and salon business grants across five cities – Atlanta, Chicago, Houston, Los Angeles and New Jersey.
To be eligible for this grant program:
– Operating within one of the designated cities mentioned above
– Demonstrating financial need due to hardship
– Holding current licensure as a barber or cosmetologist for a minimum of two years
– Providing proof of salon business ownership or having a lease agreement
– Business existence for at least one year
Applications are welcomed until March 20th at 11:59 PM EST for consideration. Visit Cécred.com for more details regarding applications.
In recent news related to Cécred’s philanthropic contribution towards hairstyling professionals in these cities; namely Atlanta’s Beaver Beauty Academy, Chicago’s Trenz Beauty Academy, Los Angeles’ Universal College of Beauty
Houston’s Franklin Beauty Institute,and Janas Cosmetology Academy in New Jersey have been recipients alongside salons like Kingdom Glam Beauty Depot in Atlanta,
Amour Full Service Salon Inc., in Chicago,
Knot’s Beauty Company LLC Houston,
Nela Beauty Salon LLC Los Angeles,
and The A Lifestyle New Jersey receiving business grants under the program’s wing.
Stay tuned as we bring you an exclusive interview with Beyoncé’s long-time colorist Rita Hazan next!
This expansion was featured on Behindthechair.com showcasing Beyonce’s venture into the world of high-quality haircare through Cécred aligning perfectly within our diverse realm of beauty enhancements!