Published on August 15, 2024, 7:39 pm
Several months ago, the beauty division of well-known tech company Dyson subtly altered its Instagram handle from @DysonHair to @DysonBeauty, implying a major transition. The conjecture surrounding this move has been confirmed with the launch of Dyson’s new foray into hair care.
The brand has launched two novel hair styling products designed to complement its highly-acclaimed hair tools. They include a Pre-Style Cream and a Post-Style Serum, which are available in four variants intended to work across various hair types and provide either light or rich conditioning. Each formula was put through rigorous testing in 80% relative humidity – notorious for ruining hairstyles.
This time Dyson focused their R&D on ingredients and harnessing nature’s power for long-lasting hairstyles. In an innovative move, they selected chitosan, an ingredient found in mushroom cells that lends structure and shape. Remarkably, each bottle of Dyson’s new hair products contains chitosan equal to five mushrooms worth, benefiting from what it is calling triodetic technology.
Depending on the type of hair it’s catering to, the chitosan mixture varies. For instance, finer-haired folks will find it blended with grapeseed oil while those requiring additional moisture will benefit from coconut oil in their mix. To combat frizziness caused by humidity, Dyson added low- and medium-molecular weight hyaluronic acid.
Innovatively maintaining ethical considerations as well as ecological ones, all product testing is done using real hair strands with undamaged leftovers donated via Little Princess Trust and damaged hairs sent off to charities that repurpose them for soaking up oil spills.
Not surprisingly diligent attention-to-detail marks every facet of product development at Dyson’s labs. The chic packaging replete with magnetically closing lids perfectly complement the carefully calibrated pump dispensers designed to release an exact measure (0.22 ml) per use – minimizing waste while preventing over-application. The crowning touch – all these bottles are designed to be refillable!
Lastly, on the tricky question of what scent Dyson haircare should have, company founder James Dyson had a clear vision – it should be genderless, exuding freshness and sophistication. Resultantly, you can anticipate an aromatic blend lacing your high-tech hair products with notes of bergamot, white florals, cedarwood, musk and ethereal touches of oak moss.
In conclusion, Dyson’s new line of haircare products is another testament to the brand’s dedication to innovative solutions that go beyond technology. With their thoughtful ingredient selection, defined by the power of nature and sustainability measures embedded at every stage, they steer beauty care towards a more conscious future. These masterfully crafted products from Dyson aren’t just about styling your hair—they’re about embracing a better way to care for it. Embrace their magic whether you find yourself in a Hair Salon or Barber Shop or getting groomed personally at a Luxury Hotel Spa or Resort Spa, your Day Spa experience will now change for good!