Published on April 23, 2024, 11:58 am
Vogue’s ultimate guide to the top vintage stores in São Paulo showcases the city’s leading role in Brazil’s secondhand and archival fashion scene. Whether you’re a traveler seeking unique stores during your trip or a local exploring hidden gems, Vogue has got you covered with their curated directory.
São Paulo offers a diverse range of vintage experiences, from theatrical fashion at Casa Juisi to designer labels at Pretty New and Take Me Vintage. For those who enjoy the thrill of digging through treasures, Frou Frou presents a mix of thrift store finds and high-end vintage pieces.
One standout store is B. Luxo, established in 2007 by Paula Rondon and Gil França, offering a curated collection of vintage attire predominantly from the ’60s, ’70s, and ’80s. Their inventory includes antique jewelry, accessories displayed in glass bell jars, and even taxidermy birds, creating an atmosphere reminiscent of a fashion cabinet-of-curiosities.
Casa Juisi stands out as an institution drawing in fashion history enthusiasts with its array of archival pieces ranging from Moschino to Zandra Rhodes. On the other hand, Minha Avó Tinha specializes in early 20th-century items exuding charm with its selection of Art Deco jewelry and classic clothing pieces complemented by vintage decor available for purchase.
New4another caters to those seeking secondhand designer fashion with a well-organized boutique offering pristine items from renowned brands. Pretty New’s vibrant boutique is another must-visit spot stocked with high-end labels like Loewe and Chanel for those who crave current-season trends.
Take Me Vintage completes the lineup by providing an extensive collection of secondhand designer fashions including sought-after runway pieces conveniently accessible both in-store and online.
For an unforgettable vintage shopping experience in São Paulo, these handpicked stores should definitely be on your radar. Explore the city’s rich fashion history and uncover hidden gems within its vibrant vintage scene.