Published on August 2, 2024, 1:23 pm
In Palm Desert, California, beauty business expert Lori Crete is excited to announce the launch of the new SpaStar® Pro Portal. This innovative platform offers a wealth of resources and tools tailored to assist spa owners, spa directors, and estheticians in their businesses. The portal features essential elements such as brand assets, sales scripts, shelf-talkers, video demonstrations, and informative articles focusing on best practices. These tools are designed to aid in effectively marketing SpaStar’s renowned Get Ready Wrap® in both the treatment room and retail setting.
Leveraging her vast experience and successful ventures like The Esthetician Mentor and The Beauty Biz Club—platforms that have guided over 10,000 estheticians towards business growth—Lori Crete aims to support SpaStar’s network of 600 spas and resorts across the nation.
With a profound commitment to education and industry standards for spa apparel, Lori Crete has left an indelible mark on the beauty sector. Over the span of two decades, she has shared her expertise through speaking engagements, online courses, and her popular podcast “The Beauty Biz Show.” Through initiatives like The Beauty Biz Club—a membership-based organization offering mentorship and networking opportunities—Crete continues to empower beauty professionals in pursuing their goals.
Post-COVID, Crete introduced the Get Ready Wrap®, a luxurious piece of spa apparel ideal for self-care practices at home while invoking cherished memories of the spa experience. This garment seamlessly blends elegance with practicality.
As per recent reports from ISPA Town Hall specialists regarding a ‘return to retail’ post-pandemic, many spa professionals feel overwhelmed by this transition. In response to this need, SpaStar’s Pro Portal aims to provide partners with practical tools and inspiration to boost sales and guest satisfaction. By drawing on their extensive experience supporting spa owners and estheticians over the years, SpaStar endeavors to be a valuable resource for its partners.
One delighted esthetician named Lauren Nettuno expresses her enthusiasm for the Get Ready Wrap®, praising its quality, comfort, and appeal among her clients. Other clients have been captivated by its allure so much that they wish to purchase multiple wraps for themselves or as gifts even before experiencing treatments firsthand.
SpaStar proudly presents the Get Ready Wrap® as a modern eco-chic essential—the little black dress of spa wear. This luxury wrap set crafted by celebrity esthetician Lori Crete boasts size inclusivity combined with ultimate comfort and elegance without Velcro or snaps. Preferred by prestigious resort partners like Fairmont, Four Seasons, JW Marriott, among others—it sets a new standard in spa apparel sophistication.
Lori Crete’s dedication to nurturing talent within the beauty industry is evident through her various ventures like The Beauty Biz Club that continue to be instrumental in shaping careers within the industry.
For inquiries:
Sales Contact:
Debbie Rebar
VP of Operations
[email protected]
Media Contact:
Nancy Griffin
Principal Contento Marketing
[email protected]
415-987-0012
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