Published on March 20, 2024, 4:28 pm
Circana has recently highlighted a significant trend in the beauty industry concerning makeup products. The demand for hybrid makeup infused with skincare benefits is on the rise, with 53% of makeup users actively seeking such versatile products. This marks a notable 6% increase compared to data from 2022. Moreover, a study conducted by Mintel in 2022 and referenced by Vantage reveals that nearly 70% of female makeup users in the United States are interested in multifunctional beauty products. This surge in preference towards makeup that offers skincare advantages underscores a fundamental shift towards innovative and practical solutions within the cosmetics sector.