Published on March 20, 2024, 4:27 pm
The demand for top-tier hair care products has sustained its high levels up to 2023, as reported by Circana data. This growth trend is particularly notable in various care and styling categories, which have seen double-digit increases. Even though unit sales in mass hair care products showed some fluctuations across different categories during this period, the general outlook indicates a robust hair wellness industry.
Amidst this thriving sector, consumers are displaying particular interests and preferences. Recent insights reveal six essential areas that shoppers are most attentive to when it comes to hair and scalp care brands.